This month Nick had the chance to work with the Brighton University business students and business lecturers as he was given the role of a Marketing Dragon.
The format was very well recognised and following a similar delivery to that you would see on the very popular Dragons Den; here the international students had the nerve-wrecking challenge of standing up in front of the Dragons and explaining what was great about their business model and why we should invest.
What was different about this scenario though was the fact that the students had to take a well known Brighton brand, have a look at the business model and then attempt to launch it in a different country using models like PEST, SWOT and Porters Five Forces Models.
We would like to take this opportunity to thank the business students for such superb presentations and we wish them all the success for the future.
December 13th, 2012